In one word: wow.
It looks like you're everyday business center at first glance. But open the doors to the design studio, and you're immediately punched in the face with excitement.
The company helps design products for sectors ranging from electric power sport vehicles to health care. It's latest endeavor -- a specialized belt conceptualized by a chiropractor that eases women's menstrual pain when worn.
Because I like power sports more, I'm going to focus on that for now.
Life-sized design printouts from their prototype models dress the walls of Brady's office. Downstairs in the design studio, the actual vehicles line the center of the room like a dealership ... talk about eye candy!
The part that really hit home for me was when Brady showed me the Styrofoam test design of an electric scooter next to the actual commercialized product (pictured). Just like that, the scooter went from concept to realty.
The firm, which has about 60 employees through five buildings in the Manatee-Sarasota area, even specializes in helping other entrepreneurs bring their ideas to market. That's accomplished, in part, through a partnership with the University of Florida, where ROBRADY has a hub.
The research initiative also gives UF students some practical experience in today's evolving economy. Pretty cool stuff.
To learn more about ROBRADY Design, and the broader picture of growth in the local high-tech industry, check out my story slated to hit the newsstands Monday. As always, you can also find it at Bradenton.com.
For the latest business updates, follow me on Twitter @JoshSalman
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