Tuesday, July 3, 2012

Fresh Market store gears up

A new Fresh Market specialty grocery store now under construction on Manatee Avenue West has penciled itself for a late summer opening.

The store targets wealthy communities and consumers who are more health-conscious. Known for its massive produce department -- with many items locally sourced -- and organic groceries, the retailer has thrived through a period of tame consumer spending.

As I reported in my story today, construction is ahead of its initial schedule, which first called for a fall opening. The store will bring 90 new jobs to the area.

It also will bring competition for Publix and Sweetbay, which each have a strong base of loyal customers in Southwest Florida. Calls made to officials at both stores weren't responded in time for deadline, but the beauty of the Internet is I can share those comments with you now.

Shannon Patten, corporate spokeswoman for Publix Supermarkets on Bradenton's new Fresh Market store, which becomes the second in Manatee County:

"Over the years we have seen the retail grocery landscape change significantly.  We believe that competition is healthy; it makes us all step up our game and ultimately the customer wins.

Regardless of the stores that open in markets in which we operate, we are always reviewing aspects like promotions, product mix and store environment in an effort to provide our customers with the best overall shopping experience.

Publix has been a strong and stable company for more than 80 years. These days, people can get grocery items at many different places, but we have very loyal customers who appreciate the environment and service we offer them every single day."

So there you have it. Publix is not too concerned.

I'm a Publix guy myself, but my wife loves Fresh Market and constantly frequents the store on University Parkway. Where do you like to shop for groceries? Are you excited about the new Fresh Market? And could you see yourself shopping there regularly?

For the latest business updates, follow me on Twitter @JoshSalman

And Happy Fourth of July! Celebrate safely!


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